Logo Design

Because the branding for my workplace is very specific, I chose to design a logo for a (currently) nonexistent instructional design consulting business. The circle represents an all-encompassing, full-service experience. I chose the font Black Mango for my name because it is simple but still stylized, professional with a bit of flair. For the subtitle on the full-size logo, I chose Baskerville. Black Mango is more of a sans-serif font, so I wanted to pair it with a serif. I chose to make my first name a lighter shade of blue to put more emphasis on my last name. I chose blue because I do online course design and it's a neutral color associated with hyperlinks. The small logo is better sized for the corner of a webpage or a tab icon but incorporates the same elements.